Hey! I’m Amber, a freelance senior copywriter.

I specialise in brand language.

With over a decade in-house at some of the UK’s most well-known global brands, I’ve written for every customer touchpoint and have guided verbal identities through growth, change and exciting new markets.

I love working with clients that are committed to making a difference to the world we live in. Whether you’re building a new brand or evolving an existing one, I craft copy that makes customers think, feel and do.

With over 10 years’ in-house brand copywriting experience, I know the ins and outs of creating consistency at scale, as well as the strategic aspects of guiding a verbal identity through a launch, expansion or rebrand.

So, if you’re struggling to nail clear brand messaging, need compelling website copy and engaging email campaigns or just want to cut through the AI-written noise, you’re in the right place.

I’ll bring the essence of your brand to life with words that truly connect with your audience, leaving you free to concentrate on all the other things you need to get done.

Think we’d get along? I’d love to hear from you!

Get to know me

Freelance Services

Here’s a whistlestop tour of my services. If you can’t see what you need, get in touch and we’ll chat through your options — I’m always up for a new challenge!

Brand Language

  • Tone of Voice Guidelines

  • Core Brand Messaging

  • Brand Narratives

  • Verbal Identity

Copywriting

  • Website Copy

  • Integrated Campaigns

  • Email Campaigns

  • Direct Mail

  • Product Copy & Launches

  • Social Ads & Posts

Content Writing

  • Blogs

  • Editorial Articles

  • Impact Reports

AI Editing

AI draft sounding too… well.. AI?

I offer editing, rewriting and optimisation of AI-written copy for both internal and customer-facing communications.

The long and short of it?

I can help with any words your brand needs.

Pricing
Discuss your project

Why should I pay for you, when I can get AI to write for me?

A Senior Brand Copywriter with a long wavy blonde hair and a fuchsia cashmere jumper

AI is a useful tool. It can improve efficiency, speed up research and take creative thoughts down routes that may not immediately spring to mind. But it’s not a replacement for over a decade of real-world, in-house brand copywriting and content writing experience.

I learned how to write exceptional copy that meets a brief and connects with an audience long before AI came along. Today, my background means I know exactly what good looks like, so on the occasions that it makes sense to use AI, I can prompt tools and analyse written output far better than most.

AI might be okay at writing briefs or chasing word counts, but it can’t judge how to talk to real customers or transform messy ideas into clear, strategic copy. Human insight and creativity are driving true value for brands in the landscape of artificial intelligence, and the human voice is what they need now, more than ever.

So, while AI has made average writing far easier to produce, I believe it means the value has moved to the parts that are much harder to see: taste, judgement, voice, strategy and knowing what the work is actually supposed to do. And luckily for you — that’s where I come in.

Let's talk

In Good Company

  • Abstract geometric artwork with overlapping shapes in earthy tones, including green, red, yellow, and shades of pink and black.

    Seasalt Cornwall

  • White silhouetted leaves and seed on a pink background.

    National Trust

  • Logo of Cath Kidston London in black text on a white background.

    Cath Kidston

  • Gray and white logo of a stylized tomato with a leaf and a star-shaped flower at the top, enclosed in a circular outline.

    Liz Earle Beauty Co.

  • White abstract logo with curved lines on a dark green background.

    The Body Shop

  • Pink circles of varying sizes arranged in a random pattern on a black background.

    Make The Break

Portfolio

  • "Amber is one of the very best copywriters I’ve ever worked with (and I’ve worked with a fair few!) She has prodigious writing talent, and she’s imaginative, inquisitive, insightful and intelligent. More than that, Amber is someone you’d want to work with – she’s a great team player, and has a positive outlook, a relentless work ethic and a lovely warm personality. I’d hire her again in a heartbeat, and would strongly advise you to do likewise!​"

    — Stevie Wolfe | Copy Lead, National Trust

  • "Whether it was the day to day production of copy content for channels, seasonal ideation and planning or specific standalone brand projects, I was always confident that everything was in good hands with Amber. She has a rare combination of creativity and management capability, resulting in quality output every time. Amber is straightforward and personable to work with and very adept at explaining her approach, breaking down even the most complex of briefs. She worked closely with me on strategic business projects, customer facing and internal, and never failed to provide a valuable perspective. I would not hesitate to recommend her for any opportunity."

    — Sonya Corrigan | Director of PR & Communications, Seasalt Cornwall

  • "Amber has a unique talent for telling a brand story - creating accurate, well researched copy that engages the customer and highlights the unique selling points of the product. With attention to detail and a passion for all things editorial, Amber was highly regarded by the whole team. A pleasure to work with - I hope our paths cross again in the future."​

    — Katherine Gregory | Content & Editorial Manager, Liz Earle Beauty Co.

  • "Amber's beautiful writing style and high level of attention to detail, ensured our communications consistently met our high expectations and vision. Amber was quick to understand our brand voice and developed incredibly useful and comprehensive tone-of-voice guidelines that empower our teams across our business to confidently bring our brand to life through their words."

    — Amy Thom | Chief Customer Officer, Seasalt Cornwall

  • “With extensive copywriting expertise, coupled with a strong understanding for the brand’s tone of voice, Amber's close working relationship with team members across several departments allowed her to deliver consistent campaign copy across all platforms. She also helped improve our retail category rankings on google, as well as delivering on-brand editorial copy that engaged with our audience and encouraged them to purchase. Her quick, efficient way of working meant that any task or challenge was received with enthusiasm and her output was accurate and within often very tight deadlines."

    — Sue Chidler | Marketing Director, Cath Kidston

  • "Amber is an extremely talented, creative writer who was able to take briefs and create note-perfect copy in the brand's tone of voice. Her passion for her work is clear in everything she produces. She was a joy to work with, fitting into our team seamlessly and building strong relationships with everyone she came into contact with."

    — Emma Cox | Senior Global Press Officer, Cath Kidston

Let’s create something incredible together

Get in touch